For Life's Emergencies
Ask:
Introduce Red Bull not only as an energy drink that "gives you wings"
Target:
18-25 college students.
Insight:
Current millennials are labeled as the "burnt-out" generation. 3/10 millennials are always or very burnt out. 7/10 millennials at least experience some burn out.
For the on-going hustlers who has a never ending to-do list, we introduce "For Life's Emergencies"
