Mary Chen

For Life's Emergencies

Ask: 
Introduce Red Bull not only as an energy drink that "gives you wings"

Target: 
18-25 college students. 

Insight: 
Current millennials are labeled as the "burnt-out" generation.  3/10 millennials are always or very burnt out. 7/10 millennials at least experience some burn out. 

For the on-going hustlers who has a never ending to-do list, we introduce "For Life's Emergencies"

Using Format