Mary Chen

Insight:

Target market (millennials age 18-30) are not as interested in TIFF due to the highly commercialized environment.

Objective:

The theatre screen is not just another screen. It is an experience that is meant to bring the narrative beyond the screen.

TIFF Promotional Poster 1/3

TIFF Promotional Poster 2/3

TIFF Promotional Poster 3/3

TIFF BAF (Bring a Friend Scratch-ables) 2 Admissions to a randomly generated TIFF movie within a category.

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Red Bull

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Using Format